dimanche 18 mai 2014

Conducting An Energy Market Analysis

By Arline Bradley


When a company or an individual wants to expand its operations or invest capital in the energy industry, analysis is required. An energy market analysis requires a thorough market research identity and market segmentation as well as an industry analysis. A market analysis allows a company to evaluate the returns on a possible investment as well as assessing the risks of the investment.

When a company conducts an examination, the risks of large capital loss are decreased, and investors can get a accurate view of the industry. A company succeeding in its research requires compiling a large amount of historical information specific to the industry it works out of. The information a company looks for are financial data of its largest competitors, customer demographic statistics, and charts and graphs that point out other useful trends.

The historical data of an industry is helpful for an investor that wants to know how unrestrained an industry is. History and its context can show how much capacity an industry has to thrive in the business environment as well as how long it will last. There are always technology advances than add or subtract segments as well as change patterns in buying patterns. The buying patterns and the prior developments of an industry is a critical component to successfully develop a useful historical recount.

The financial figures and the background information of the big industry players should be obtained during the research. Important and common information such as employees, customers, suppliers, as well as the impact competition are critical for a solid evaluation. This data is a critical factor in this stage of the evaluation.

There are many publications, trade magazines, and financial databases that will focus on the finance and business aspect of competitive industries; this information is critical for an in-depth report and research project. Most of the information is free if the company employs a skilled and experienced web researcher. If sources of information asserted to be facts is found, especially online, it should be double checked for credibility.

Subscriptions and one-time purchases may offer information that can not be found through free services. Local libraries have some of the paid subscriptions within their databases. There are a number of segments in the energy industry such as network operators, commodity traders, service providers, and power generators. As technology and business grows more sophisticated, the segments may change.

During the evaluation of the industry, it is critical to assess and identify each segment, because each segment has a distinct profit source and expense. The industry evaluation needs to show all the variables determined. In the final stage of analyzes is referred to as the environmental analysis.

In the environmental evaluation assessment, the elements that bring in restrictors of profit or bring in revenue should be analyzed. The examiner should investigate whether there any socioeconomic policies that may place restrictions in the industry that is being researched. The competition should always be assessed. When an industry has so many companies that provide the same service, customers will get cost-efficient deal, but companies will get a smaller profit-margin. Many company resources are evaluated such as company vehicles, high salaries, uniforms, unions, and employees. Some of these resources are unnecessary experiences if not balanced. When unnecessary spending occurs, expansion and future growth is limited.




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